Product Marketing
Behind every successful product is a strong marketing strategy. This course teaches you how to bridge the gap between products and customers, ensuring the right audience discovers, understands, and values what you offer. From go-to-market (GTM) strategies to user acquisition and retention techniques, you'll gain hands-on experience in launching and scaling products in competitive markets.
This program is designed for:
- Marketers looking to specialize in product marketing
- Entrepreneurs seeking to scale their products effectively
- Product managers aiming to enhance their marketing skills
- Anyone passionate about driving product growth through strategic marketing
Beginner friendly
Additional resources
Portfolio building
3 months of intensive learning
Certificate of completion#150,000
Program Outline
At the end of this program, you will:
- Understand the fundamentals of product marketing: Learn the role of a product marketer, marketing funnels, and customer journey mapping
- Develop compelling product messaging and positioning: Craft clear value propositions that resonate with customers and set products apart from competitors
- Develop skills in storytelling and product communication: Learn how to craft persuasive messaging for various marketing channels
- Conduct market research and customer segmentation: Learn how to analyse market trends, identify target audiences, and segment customers effectively
- Build go-to-market (GTM) strategies: Learn how to launch new products, develop sales enablement materials, and manage product lifecycles
Ready to drive product growth with strategic marketing?
Learn how to position products effectively, create compelling campaigns, and drive user engagement.
Virtual classes
Includes:
- Self-paced flexibility to fit your schedule
- Live & recorded sessions for ultimate convenience
- 1:1 mentoring and group support via online forums
- Learn from anywhere in the world
Receive a certificate of
your mastery
- Gain a professional edge with a credential recognized by top employers
- Enhance your career prospects with proof of your skills
- Work on hands-on projects that demonstrate your expertise
Real stories from product marketers
who made the leap
Breaking into product marketing isn't easy, but guess what? These marketers did it—and so can you!
I learned how to create marketing strategies, analyze customer behavior, and run data-driven campaigns. The real-world case studies made learning relatable, and now, I feel prepared to market digital products effectively.
Mariam Idowu
Opadijo Oluwatimilehin
From storytelling to digital marketing strategies, I learned how to create campaigns that drive engagement. The interactive lessons and hands-on projects were the best part of my journey!
Sodiya Ibrahim Akanni
Data Analyst
Career Connect Academy equipped me with skills in market research, branding, and customer engagement. Mentorship and real-world projects made learning practical, giving me the confidence to create impactful campaigns.
Opara Chisom Janet
Data Analyst